We created marketing strategies and advertising campaigns for three new city bus routes. Routes 6, 61 and 279 were created by MICAH, The Black Health Coalition of Wisconsin and The Milwaukee County Transit System to cross county lines in order to expand job opportunities for communities without stable transportation.

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Activities Included:

• Social media

• Radio

• Video

• Print

• Door to door canvassing

• Surveying

• Event design

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Results:

The campaign was a success creating over a 1,000,000 impressions in the greater Metropolitan Milwaukee Area.

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